SEE THE FACTS

• Using video in email marketing campaigns increase revenue by 4 times (Relevancy Group)

• 80% of internet users recall watching a video ad on a website they visited in the last 30 days (Online Publishers Association)

• Users are 64% more likely to make a purchase or enquiry if a website has video (comScore)

• A minute of video is worth 1.8 million words (Forrester Research)

• 90% of shoppers found video helpful during buying decisions online (comScore)

• Emails with explainer videos increased clickthrough rates by 96% (Implix)

• The chance of a page one listing on Google increases 53 times with a video (Forrester Research)

• Sending Adwords traffic to a page with the our video have doubled our conversion rates!(websites.ca)

• 100Million internet users watch online videos each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole lot of them are looking to buy a service or product.

• 90% of online shoppers at a major retailer's website said they find video helpful in making shopping and buying decisions.

Takeaway: If you're not using video marketing, you're missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out into the ether and let it reel in leads.


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How  Explainer Videos Will Help You  Scale Your Business

According to Google, there are over 200 factors that determine where your site ranks on the Google page rank and Alexa ranking. One of those is the amount of time visitors spend on your website.

Time is a valuable thing and as people’s attention spans shorten, you will need to look into ways to ensure they spend enough amount of time on your website.

Explainer videos are a type of videos that have really shown their worth to business in a number of industries. Here are 5 reasons why explainer videos can help your business and why you should be using them:

Increase Your Conversion Rate

A recent survey by Video Rascal said that 85 per cent of people were more likely to purchase a product from a company once they had seen one of their explainer videos. It is easy to track where conversions take place and where they have come from and with an explainer video, this is so simple and the statistics speak for themselves.

Explain Your Product Or Service

A long essay that goes into far too much detail is not going to engage customers as much as a short video. Hub.tv say that the best explainer videos should be kept between 30 second to 3 minutes (max) video so you keep it short, sweet and to the point. Visuals are much more appealing than never-ending blocks of text.

Improve Search Engine Rankings

As mentioned above, Google takes into consideration the amount of time people spend on your website. This is because they are continually changing their algorithm in order to make everything relevant to the user’s search. By keeping traffic on your website for longer, you can help to bolster your efforts of tackling the minefield, that is, Google. Now if you're already doing SEO internet marketing then you NEED an explainer video, because videos are 50x more likely than webpages to show up on the first page of Google.

Increase Overall Traffic

If you create a video that offers value to the audience and has some key take-away’s then it is more likely your video will be shared and engaged with. This will mean people will link to it, bringing traffic from elsewhere to your website.

Gain Credibility

Credibility is easy to gain but hard to maintain. Explainer videos are a great way to show your knowledge and that you understand the customer. This is vital to help your business’ reputation to grow, especially within a difficult industry to get noticed in. Kickstarter the crowdfunding platform encourages every new project to include a video and says that projects that use video have a better rate of funding 50% vs 30%







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